HamiltonJet are pioneers in waterjet design, production and service for more than
50 years. Along with the marine jet units, the company also produces its own
electronic and hydraulic control systems.
As part of a larger brand refresh they required an all new look and feel that matched
the calibre and scale of the company and the products it develops. This included bespoke collateral for a range of new product, to be distributed to clients and suppliers globally.
The new design approach utilises balc as the predominant base colour to cue premium and for its associataion in the market overseas as a New Zealand ‘colour’. Acumin Pro becomes the new Masterbrand font for its clean, crisp lines and weight versatility.
The logomark was ‘cleaned up’ and the use brand colour palette was reduce to cyan
blue only, for greater stand out amongst competitor brands and for
its association to the water/ocean.
Specifics: Event collateral, invitation card, web banners, typography, photography, brochure design and illustration.
